Studio Modern Filmic Shoot

We had the pleasure to shoot this weekend with our good friend, Giles Williamson, owner of Studio Modern – iconic furniture buyer. He needed a series of pictures for a PR editorial piece but wanted it to look as dramatic as his furniture. David Locke’s moody black & white style was the order of the day.
To achieve this filmic look, we decided that studio flashes were not right and chose to hire a continuous lighting system from ARRI. You’ll usually see this sort of lighting equipment used in movies.
For those of you who understand lighting equipment, you can see from the image below, we also tried out LED light panels and were very impressed… not least of all the running temperature of the light was below 1,000,000 degrees centigrade 😉 This is certainly an improvement.