We have been continuing with our green screen onslaught for sports advertising clients again with a shoot for play football, the national 5-a-side venues that have all been kitted out with high-tech 3G synthetic turfed, floodlit pitches.
We were asked to create a ‘Rockstar’ look and feel using their own customers… players had a chance to be a real part of their campaign and so although that in itself creates a challenge for everyone involved, the images came out very well indeed.
The company who are launching a multitude of ads, banners and billboards around the 18 national locations they serve have really kept us busy of late. Their creative agency ‘Iris Nation Worldwide‘ came up with the rockstar look and very own creative powerhouse, David Locke decided to ‘pitch’ (yes that is a pun!) the idea as a green screen shoot and build the ground, sky and people into the look and feel they were looking for.
David Locke shot all players (with a little help from our team – Dan Thomas and Lina Dahlbeck) for the many ads with a dramatic lighting setup and as a result decided to do them all individually and bring them all together on one image. Some images have 5 players, others have 1 and this has 3.
Take a look at the green screen shot before the real retouching work began.
If you are interested in putting together a series of advertising campaign images that seem impossible to do in the real world… give us a call on 0203 222 0087