Cashflow on the guardian

It took me ages to realise that I was a businessman. Ask any photographer running his or her own business and he or she will tell you they are photographers. Perhaps that is the mistake we make in our industry but few of my photographer friends ever seem to understand that they are also ‘in business’.


Here are a few of my thoughts on cashflow in photography and keeping afloat in a difficult market. For those of you reading this and thinking… I have never been asked for a deposit from a photographer before, the thoughts, which were published in The Guardian’s small business section might help to understand why deposits are important to a small business. I will just say although I am a businessman, I’m still a photographer and although I am happy to have the piece published, I’m not the Managing Director. 🙂


Read it here: Guardian speaks to Headshot London